Single Page vrs Multi-Page

You want a website, but do you go single page or multi-page in design? Deciding between the two can be tricky. Single page websites seem to be the trend, predominantly among owners looking for speed and simplicity. On the other hand, multi-page websites, seem to be the preferred trend for larger businesses with many services/products.

The best way to choose between the two is to consider your site’s content and navigation flow. With a content-first approach to your web design, you’re more likely to pick the right navigation system for your website.

Single Page Site

A single or one-page website is simply a website that contains one HTML page. There are no additional pages, such as an About, Features or Contact Us page. Content on single page websites is fully loaded in the initial page. To navigate to different destinations on a single page website, users click navigation links that allow them to jump to destinations on the page or scroll down the page to reach different sections of content.

Single page websites aim to provide just the right amount of information for a user to make a decision and act on it. (i.e.: Call to Action or CTA). This is why single-page design is often used for landing pages, portfolios and event-related websites.

Multi-Page Site

A multi-page website contains multiple pages and subpages within a menu. Unlike the single page website, the only way to navigate to and view pages in multi-page design is to click on the links within the menu. Multi-page design is well-suited to nearly every type of project.

Pros of Single Page Web Design

  • Simplicity: No UI clutter of additional pages – making it easier on user and designer alike.
  • Less Cost: To build and maintain, as only one page is required.
  • Higher Conversions: Single Call-To-Actions (e.g.: subscribe, purchase or sign-up) prevent users from getting lost “exploring the site”.
  • Better Mobile Experience: Single page websites are responsive and display well across all types of devices.

Cons of Single Page Web Design

  • Limited Scalability: Not ideal for growing brands.
  • Limited Keyword Targeting: SEO can prove tricky, however, a reputable software house will be able to effectively work around this.
  • Limited Social Sharing: All content is housed under one URL making it difficult to share specific content.
  • Difficult Analytics: Harder to analyse why a user is leaving/bouncing as there’s only one page to track.

Pros of Multi-Page Web Design

  • Unlimited Scalability: No limit to number of pages that can be added.
  • Familiar Navigation Flow: Multi-page sites have been around since 90’s.
  • SEO-Friendly: Multiple pages and larger content amounts enables this.
  • Seamless Analytics: Strategies to improve bounce rates can be experimented with easily.

Cons of Multi-Page Web Design

  • Bounce Rate: If content amounts too large it can prove distracting to users or result in slow loading speeds, causing users to bounce.
  • Higher Maintenance: Large content amounts and regular updates require assistance of a software team.

When determining whether to design a single or multi-page website, there is no rule of thumb. The most important thing is to put your content first. Consider the information you need to get to your users and how to make that information as accessible as possible. If needing advice/ assistance give us a call.

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