Everyday cyber and website attacks happen – in fact “Securityweek News” estimates that 18 500 000 sites are infected with malware at a given time each week- with the majority of the sites being legitimate, small businesses who unknowingly distribute the malicious code. So, more than ever before, online security should be at the top of your list of priorities as a website owner. This month we’ll look at 4 of the many reasons to prioritize website security.
Most hacked websites are used largely to redirect, gather data or hijack computer resources of your potential customers or website visitors. Hence consumers are very nervous about security risks whilst using the internet, especially that of identity theft. So, the more a business can do to build trust in their website security, the more likely it is for a customer to visit, stay, buy, return or recommend.
Business Reputation and Revenue
Avoid Being Blacklisted
A security breach can be the end for many a small business. Why? Well your website is your storefront, your brand - your first point of contact with your customer. Hence, if it is not safe and secure, business relationships will be compromised when customer information such as names, emails, credit card, banking details etc are stolen. Furthermore, your company reputation will suffer a loss which, in the world of eCommerce, would mean a decrease or end in business.
Since July 2018 Google has even started marking websites without SSL (HTTPS) as insecure, which in turn means it is harder for you to reach new customers, as search engines will not want to use your site displaying the message “This site may harm your computer”. Should something harmful be found on your website it will be blacklisted, meaning a search engine will expel your site from their list, causing you to loose almost 95% of your traffic.
Clean-up is more expensive than protection
Don’t be one of those website owners who did not think of security until it was too late- be proactive! It is easier, quicker and more cost effective to build in security from the start than clean up after a compromise. Clean up is much more than going through files. It’s about knowing the way a hacker thinks, being able to identify vulnerabilities in your site – which nearly always requires a professional’s service.
Attacks are on the rise
“Cyber threats are bigger than nuclear threats" – claims Warren Buffet
Cyber warfare should not be underestimated, attacks are growing daily, and many of them are delivered via email – man’s primary business communication tool! Some 2019 reports estimate that 91% of cyber attacks start with a phishing email and 92% of malware is delivered via email. It is estimated that 7 out of 10 businesses are not prepared for cyber attacks. Don't let your business be one of the 70%...